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Introducing Regular
The same classic and beloved shirt – now with a name that truly fits
From Autumn 2025 we are happy to present our new fit Regular that is replacing our well-known Fitted Body. While the shirt remains the same in craftsmanship and quality, we have refined the fit and changed the name to something clearer and more intuitive – Regular. We believe that the name should reflect exactly what it is – a fit suited for a wide range of men.
Regular will be launched in July, but Fitted Body will continue to be available during a transitional period. This means that, for some time, when you order evening shirts you may receive some sizes in Fitted Body and some in Regular. This is because the article numbers are the same within the evening program.
We have updated the Regular fit with the following improvements:
- Size 37-38 = +2 cm waist.
- Size 39-40 = +1 cm chest, +3 cm waist, +1 cm bottom.
- Size 41-42 = +2 cm chest, +2 cm waist, +2 cm bottom.
- No changes of above on sizes 43-48.
- Body length back = -2 cm in all sizes.
- Body length front = +1 cm in all sizes.
The change of the body length is made to improve the balance in the shirt.
The sleeve width is approximately 1 cm narrower in all sizes.
To wear a shirt that truly fits is to whisper fluency in one’s own form. It doesn’t shout, it murmurs: Here is a man who knows his place in the world – and his collar size.



