SS26 Campaigns

This season we see a return of the businessman, where the pointed 94 collar and the refined one-piece collar are defining elements. With precise tailoring and the tie reclaiming its place as a key accessory, the businessman has never looked this sharp before.  

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Introducing our new casual shirts in a soft cotton quality, featuring the all-new collar 28. Whether worn on its own or layered under a blazer, the shirt gives any look a relaxed yet refined expression. In a later campaign, we will highlight this shirt once again – with an even stronger focus on the shirt's versatility and styling.

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Rooted in contrast, the new uniform balances crisp tailoring with relaxed utility, moving between masculine structure and a more feminine fluidity. The white shirt steps into the spotlight with renewed character, reimagined through carefully selected textures and Broderie Anglaise.

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A capsule where natural textures meet playful prints and soft hues. Airy linen shirts, linen stretch blends and merino-linen knits evoke a relaxed resort mood. Designed for easy layering and breezy sophistication, this capsule is the ultimate expression of Summer dressing.  

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The monochrome look takes center stage this season, built around fluid textures and refined tones of black. Knitted pieces in a silk/cashmere blend is a defining part of the capsule, offering luxurious comfort with a fresh perspective. New Supima cotton jersey is also introduced through elevated polos, T-shirts and long sleeves.

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This capsule captures the spirit of coastal ease, blending refined elegance with sporty influences. Soft fabrics, airy layers and refined details create effortless sophistication for sun-soaked days and breezy evenings. The maritime look is anchored in a palette of white, blue and grey melange.

Download images and get your store ready for the campaign. For more high-resolution images for posters and other materials, please contact us or visit the image bank.