AW26 Campaigns

This season we introduce a new era of business dressing, where sophistication is redefined through comfort. Elevated knitwear step in as a modern alternative to the traditional jacket, featuring key pieces such as the zip cardigan, stretchy wool-jersey blazer and a refined double-breasted blazer in merino wool with a herringbone pattern.

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Designed with versatility in mind, our new casual shirts have become the ultimate staple in every man’s wardrobe. Balancing a casual feel with a formal appeal, the shirts transition seamlessly between relaxed and more dressed-up occasions. Whether worn with a blazer and tie or styled more casually with a pair of denim they bring a polished yet effortless feel to any look.

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Drawing inspiration from the late 1980s, this capsule highlights details such as pointed collars, tuxedo shirts in jacquard, and welcomes back the Winchester shirt in different shades with contrasting white collars and cuffs. The monochrome look remains central this season, moving through classic shades of grey complemented by deep plum accents.

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Textures take on a new importance this season, expressed through soft carded merino wool. Valued for its warmth, softness and luxurious feel, the material brings both comfort and depth to the Autumn wardrobe. Designed for effortless layering, the collection features versatile styles including crew necks, roll necks, hoodies and beanies.

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Denim continues to play a central role in the everyday wardrobe, combining relaxed comfort with an effortless edge. Spanning a wide range of washes and shades, from deep indigo and mossy green to off-white, the capsule explores the versatility of denim through both relaxed and elevated styling.

Download images and get your store ready for the campaign. For more high-resolution images for posters and other materials, please contact us or visit the image bank.